PRactical P.R. BlogThe Leader in Small Business Public Relations

I just read a great article in the April, 2007 issue of Inc. Magazine. The article title is “The Need for Speed: How to Rev Up Your Sales Cycle,” by Susan Greco.
Here are the key points:

Find different buyers - Example:  a manufacturer of robes had a long sales cycle selling to established hotels; she changed […]

I have been meaning to write this for a long time.
Fair warning — it may irritate some people. But I’m hoping that it helps educate people.
“I am not a non-profit” is what I often want to say to people who ask me for free advice.
Now this is a tricky area for me, as well as […]

I couldn’t wait to write this blog entry as soon as I read the USA Today article on Blurb (www.blurb.com).
According to the article, the owner of Blurb’s original goal was to self-publish a book of her own photography for a few close friends. She didn’t want to place a minimum order of 500 books or […]

This past Sunday my friends Suzy, Paula and Lori surprised me by kidnapping me for a day at a spa for my 40th birthday.
I was totally surprised and obviously thrilled. While a day at the spa is always a treat, being surprised by friends made the experience much more exciting.
I was thinking about that this […]

Even when you give millions of dollars to a great cause, you are still not immune to criticism. 
Recently Oprah contributed to a $40 million school in South Africa.  The school is free of charge to a select group of girls. The parents are now complaining to local media that the school has rules that limit […]

Product Company Owners:
Most product company owners know that Public Relations leads to increased product sales.
If you’d like to learn how you can use Public Relations to grow your product business, register for a f*ree telephone seminar Thursday, March 22, called “Five F*ree or Low-Cost Public Relations Strategies That Will Grow Your Product Business,” hosted […]

I just wrote a blog about bad breath and service providers.  I’m guessing that some people think, “That chick is obsessive about nice smells.  Most people wouldn’t care about that, so it’s probably not an issue.”
Then I remembered that the key to great word-of-mouth (aka Public Relations) is being able to satisfy your toughest customer.
Yes, […]

As many of you know, I have a sense of smell like a bloodhound.  Unfortunately, strong smells are especially uncomfortable to me.
Lately I’ve had to endure some pretty crummy smells from people who provide personal services.  When I am stuck in a dentist’s chair, getting a facial or a massage, I really don’t have the […]

In the February 28, 2007 edition of USA Today, I read a great column from Craig Wilson.  It was about the spread of “me-ism.”
According to a reader from Oklahoma City, he and his wife found that even when they spent a great deal of time with recent acquaintances, those people never ask a personal question. […]

Last week, the Today Show featured the author of a book on hospitality.  I don’t want to give the book’s name, because the author mentioned it himself so many times that it drove me crazy, and I don’t want to give him any more publicity by mentioning it.
This was a top executive.  Where was the […]