Zabie Fisher

Make your plans now

Posted November 30, 2006 No Comments

Margie and I were just discussing how quickly this year has gone by.  After all, tomorrow is December 1st; 2007 is just around the corner.
Not only is this the holiday season, it’s also the time to begin planning for next year.  Except for retail and some service industries, you may be in an industry that [...]

Zabie Fisher

Why We Love Google Alerts

Posted November 28, 2006 1 Comment

As I checked my e-mail inbox recently, I noticed that I received several new Google Alerts.  Through this f*ree service, I’m notified by e-mail every time a word or phrase of my choice is picked up by Google’s search engine. 
I set up Google Alerts for client names, client industries, media folks, our company name and [...]

Zabie Fisher

Put Your Best Face Forward

Posted November 16, 2006 No Comments

Recently, I took our three-year old daughter to a carnival that planted itself in the parking lot of a local shopping center.  It’s one of these carnivals that show up two or three times a year.  Their business is simple: Drive to a new location according to their schedule, set-up, run the rides, collect the [...]

Zabie Fisher

Thanks for the Business

Posted November 14, 2006 No Comments

It’s that time of year again.  That’s right.  The time when you start sweating out the details of business holiday gift giving. 
Or at least I sweat it out.  It’s pretty stressful for me.  Although when I asked others how they handle the gift-giving process, the answers surprised me.
I asked a group of business associates the [...]

Zabie Fisher

Splendid Splenda

Posted November 1, 2006 No Comments

Yesterday David and I went to lunch at a local restaurant.  This restaurant is part of a large chain of “nice” restaurants.  When I went to put some Splenda in my iced tea, there was every other option, but not Splenda.  I grumpily put something else in my iced tea.
When the waitress returned, David asked [...]