
Direct Mail and P.R.
Posted October 25, 2006 No CommentsI get Dan Kennedy’s newsletters and e-mails about marketing, which I love.
I just read something interesting he wrote regarding direct mail. Dan says, “no matter how good the offer is, a single exposure to a given group of prospective customers will have minimal effect. But multiple repeated exposures will have a positive effect disproportionate to […]

Kathy Griffin
Posted October 18, 2006 No CommentsA group of us girls went to see the Kathy Griffin show in Miami Sunday night. It was terrific. Just like her TV specials. But the coolest part was learning so much about news and pop culture. Now I consider myself pretty well-read, but Kathy incorporates lots of very specific details that were amazing, and […]

Is Your E-Mail Message Disrespectful?
Posted October 12, 2006 No CommentsA few minutes ago I sent an e-mail back to a prospective client telling her “I get really grumpy when people e-mail me in what is or seems to be a sarcastic tone” and then I gave her the example of what she wrote that bothered me.
I get lots of e-mails, and at least once […]

Yes, You Can Get on the “Oprah Show”!
Posted October 5, 2006 No Comments
Yes, You Can Get on the “Oprah Show”!
Do it yourself Public Relations Tele-seminar Offers Tips For Regular Folks
Boca Raton, FL, October 5, 2006 – Three experts will help regular folks learn how to get on the “Oprah Show”, considered the “holy grail” of public relations, through a do it yourself public relations tele-seminar conference call […]

Do as I say, not as I do…
Posted October 3, 2006 No CommentsDavid here:
I would imagine that at some point in your life those words in the title were uttered to you by someone you looked up to. That could have been a parent, a grandparent, a teacher, or even a religious leader. And, I would imagine again, their utterance usually followed an action that you probably […]