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There’s lots of money to be made by selling customized products. First of all, it’s a new source of revenue for the product company.  Second, if your customer keeps the item for a long time (think of wine bottles with the bride and groom’s name and wedding date), the branding opportunities are tremendous.
Still, I had […]

I finally let my husband buy a pair of Crocs the other day.  Much as I was against him buying them, I had a fleeting thought: what if he died and I hadn’t let him get his Crocs?  I guess it was a moment of weakness.
Last week I noticed 80% of the kids in the […]

I was so happy to see my client’s diet featured on the cover of First Magazine (August 28, 2006).  The reason why (besides the obvious) is because it took A YEAR for it to happen. I pitched the story last summer and the editor at the time seemed interested, then she moved to another publication […]

I’ve been wanting to start a blog for a long time, but I finally decided to set one up thanks to two factors:
1) My client, Tim Byrd, of www.voxpower.com, wanted to set one up, so that made me think that I should get mine up before his and
2) Loren Gray, of www.oplhotels.com, gave me a […]